Indrit Maraku

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Twitter used its entree with celebrities — hello @aplusk and @oprah! — to build a tech platform into a media juggernaut. Tumblr is hoping to do the same, only it’s banking on old-school media properties to popularize its platform and create the kind of safe environments that will attract brand-advertising dollars.

The reason Tumblr is so into old-school publishers — The Atlantic, Newsweek and Mother Jones have set up shop on Tumblr — is that it has to be known as something more than a random collection of Web oddities, such as Is Ryan Gosling Cuter Than a Puppy.

  1. postato da indritmaraku